Makeup Product Launch & Campaign

Following the success of the Beyond Clean Lip Gloss launch in 2025, the line was extended to introduce opaque shades, expanding the product into a more color-driven category. The launch needed to clearly differentiate between sheer, shimmer, and opaque finishes, with a focus on payoff and texture. Elevated product and model photography highlighted the high-shine, non-sticky formula while showcasing the full range.