FEATURED PROJECTS
Seasonal Campaign
This BFCM 2025 campaign was built to position OGEE as the go-to across every holiday moment, not just the sale. The art direction focuses on expanding beyond traditional promo imagery into a more narrative-driven approach that captures how the brand fits into real seasonal rituals — from getting ready to gifting to celebrating.
concept development / visual direction / product photography direction / styling / retouching
Skincare Product Launch
For the launch of Silky Dream Cleansing Cream, I defined a visual approach that made the soft, silken texture tangible — pairing soft-focus product photography with editorial banner work to convey clean efficacy without heaviness.
concept development / visual direction / product photography direction / styling / retouching
Skincare Product Launch & Campaign
For the launch of Complete Cream, I defined a visual approach that made 24-hour hydration tangible — using texture, time-based cues, and skin-focused imagery to convey richness without heaviness.
concept development / visual direction / model photography direction / product photography direction / styling / retouching